We want to keep the font cohesive throughout all the media products such as the opening of the music video, the digipak and the magazine advert. This will then lead the audience to recognise the artist through common features that link the products together. This will build an identity and signature style, inspired by our artists Ellie Goulding, Lorde and Ed Sheeran who keep this consistent in all their work.
We used Dafont to find creative, decorative fonts that were simplistic and bold. We have decided on Amethyst as it connotes mystery and mystical due to the crystal details. It is also capitalised and eligible, like Lorde's style.
