Research into Digipaks

Due to us sharing the work load, my partner did this presentation researching digipaks in our specific sub-genre. 

Magazine advert research

Function of music videos

Outcomes of demographic and psychographic research

Representation of females in sub-genre

Secondary research

Research aims

I aim to make a music video which promotes an emotive narrative representing youth and escapism. I will encorporate ideas of female independence through a solo female singer, however focus majority on the storyline and youth culture. When I watch Ed Sheeran's music videos I want to understand what makes them so important to mediators, and how the target audience connect with the lyrics, and more specifically the music video. Through-out my research stages I will explain the role of Pop Acoustic artists, and the ways in which idols such as Ellie Goulding, Lorde and Ed Sheeran have climbed the ladder of musical success.

I will then research target audience to learn what ideologies promoted in Pop Acoustic music videos, the audience identify with and desire to consume. I will then research other promotional aspects of artists and advertisements.

Next I will add secondary research, i.e. any relevant wider contexts outside of the music videos themselves and highlight the role of the music video itself as a mediating factor modern artists are dependent on.

Target Audience Feedback: Psychographic

Target Audience Feedback

Outcomes of textual analysis

 

Representation of gender

Music Channel research

It is important to create a music video suited to a specific channel in order to appeal to the target audience. This research will be beneficial for my final constructional when I decide how I will distribute my product.

Inspirations and Influences

I have expressed my style influences through a Blend Space presentation. This task has allowed my creative ideas to be condensed into a few points, and look further at other music videos and solo singers. In conclusion our costume should consist of: Dark lipstick, dark curled messy hair, simple face makeup with dark eyes, black basic dress and black boots, with a guitar performance prop. I will refer back to this when planning my costume.

Target audience research: Demographic

Ed Sheeran's target audience is not restricted by age, gender or genre. This is because his lyrics relate to females and males, ages from 16 up to 40 years, and his ability to beatbox, rap and acoustically sing attracts a wide varied audience. The target audience for our music video will be females specifically aged 16-25 due to the social media plat-forming distribution, solo female singer and emotive narrative. Females will be able to easily relate to the main singer, specifically those that are older sisters or have gone through a tough family life.

Below is a custom made survey in which the response will help me suit my music video upon what my target audience would like to see. I will ask females aged 16-25 to answer it and give feedback. I have also attached a Voki character to display a typical audience member.

By researching my target audience, the feedback will allow me to suit my video to females 16-25 based upon what their genuine likes and dislikes are.

Create your own user feedback survey

 

Analysis of lyrics

Lyric Analysis

I analysed the lyrics of my chosen song, utilising conventions of my genre and inspiration from music videos I have looked at. This research and planning task has created a clear path for me to follow. I can now consider props, settings and costume in relation to my ideas and bring the project together. The original music video was written for the film 'The Hobbit: The Desolation of Smaug' released in cinemas during December 2013. We have interpreted the lyrics in a completely different perspective. Changing the era to modern, creating a non-fiction narrative and single female solo singer.

Original music video: https://www.youtube.com/watch?v=2fngvQS_PmQ

Things to consider

I am beginning to put my ideas into reality and consider how I will take on specific conventions. I feel that the next step in my research should be to analyse the lyrics of my song and begin to plan a narrative. I can then consider scenes and costume.

It is important to consistently question how I will perform my ideas to prevent any simple errors in filming.

Comments from Mr Rees:

• Get in location- 3 different shots of performance
• Edit shots together and experiment
• Try to shoot fire and smoke (Mr R disagrees)

Music production and distribution

Conventions of the genre

Conventions of my sub genre: Pop Acoustic from Niadalton

Tracking an artist throughout their career

It is evident that Ed Sheeran has been incredibly successful in his musical career, and continues to be. From busking on the streets, to performing for the Royal family, it is clear his opportunities have increased massively. I believe his success is driven by his determination, experiences of being at the bottom of the music chain, and his unique relaxed identity that's very rare in solo singers.

This task has taught me how a Pop Acoustic artist has succeeded in their musical career, and ways in which Ed Sheeran appeals to his audience whilst sticking to his roots and being comfortable in himself. I think it is the challenges, stories and emotions that he has had to face, that inspire him to write his lyrics. I will continue to study his work and analyse his lyrics before creating my own video.

Research into an artist

Textual Analysis

Textual Analysis

Textual Analysis